Workflow

Research & Development

Here we find out more about your business, goals, customers, competitors, target audience, as it is necessary to create an effective commercial. Then we create the moodboard of your future video, collect as many examples as possible, which are somehow connected with your idea, determine the style of the future project. We discuss everything.

Previs

Then you can proceed to the second stage of Previs, where we create a rough version of the video. In this part we will need to show how the main character or product will be positioned in the frame, as well as what movement will be at the camera. At this stage, animations, textures and 3D models should be intentionally simple, so it's easy to make changes and new ideas.

Lookdev

Here we need to finalize the animation, make it smooth, and start adding textures, lights, and simulations. Also make edits, if any. And the video is getting closer to a more final look.

Details

The last step is Details - here you need to finalize the light, textures, simulations, make color correction of all the material and send all the frames for processing. After the processing is complete, you can present the finished version of the video.